Experience

 

Experience

 

INDEPENDENT

2024–Present

Creative Director / Director

Working independently across brand, film, and storytelling for Hopdoddy, Google Pixel, Portland Fire, and BBDO Atlanta, alongside narrative podcast projects. Projects have ranged from brand strategy and creative direction to directing, editing, and production.

 
 

LSD (Light Switch Digital)

2020-2023

Executive Creative Director

Helped build the agency around an integrated model connecting strategy, creative, and production within one team. Built out our production capabilities along the way and directed more than 20 shoots.

 

PADO

2019-2020

Creative Director

Worked across identity, digital, packaging, film, and product, with a major focus on broadening how the brand represented athletes across age, race, body type, and ability. Also partnered closely with industrial design on the product experience.

 

RPA

2013-2019

Creative Director

Led multidisciplinary teams across ARCO, ampm, InterContinental Los Angeles Downtown, and the LA Clippers. Helped move ARCO beyond functional fuel advertising into stories about travel, people, and experience, contributing to a 21-point increase in NPS.

TBWA/Chiat/Day

2005-2012

Sr. Art Director / Art Director

Created national and global work for brands including Activision, Visa, Pepsi, Tostitos, PlayStation, Infiniti, and Nissan. Launched 50+ campaigns across channels, from television and digital to experiential and emerging platforms.

 

Proficiencies

Creative Direction
Brand Strategy
Art Direction
Film Direction
Video Editing
Integrated Campaigns
Production
Photography
Team Leadership
Generative AI — ChatGPT, Midjourney, Gemini

 
 

Academics

The Book Shop, Los Angeles
Instructor, Integrated Advertising — 12+ years

Teach a strategy-first approach to creative development, with students earning Young Ones One Show recognition from Shortlists through Pencils.

California State University, Long Beach
B.F.A. Photography

 
 

Background

With roots in Hong Kong, I’ve always looked at culture and creativity through a global lens. I started as a photographer and somehow ended up making brands, films, and teams. Outside of work, I’m usually traveling, wrenching, painting, or learning how to make something new.