TACS
How we injected some fun in an overly stuffy catagory
Wildly Dignified
Thomas Ashbourne embarked on a mission to disrupt the pre-made cocktail segment alongside a star-studded team of co-founders. Upon examining the category, we discovered an abundance of marketing content that took itself overly seriously.
Our goal was to craft a campaign that celebrated the unique personalities of each co-founder while maintaining an air of sophistication.
Launching a new brand amidst a global pandemic proved exceedingly challenging. With supply chain disruptions and manufacturing delays, content creation became an obstacle. However, we overcame these hurdles by enlisting the assistance of a CGI partner, enabling us to generate a substantial volume of imagery for the launch.
In addition to showcasing a variety of drinks and co-founder imagery on social media, we made sure to cleverly tie our brand into cultural happenings.
As the lead agency, we collaborating closely with their web development team to design a captivating website that elegantly showcases the different products.
