How we brought the life of the party to a commoditized CPG.

Tostitios Knows How to Party.

In a market overran by competitors, Tostitos needed to reestablish itself as the market leader. To help them achieve that we created an integrated campaign that featured a “spokes bag” positioning them as the original life of the party. We launched the campaign TV spot during the Fiesta Bowl.

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We further established it being the original life of the party with a series of fun “throw back” facebook posts.

As the life of the party, Tostitos also hosted his own radio show.

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