Directing

Forward

I take pride in being both a creative problem solver and a storyteller. This same approach extends to my work as a director, where I am dedicated to crafting captivating stories. I believe that creative solutions can always be found to overcome budget constraints.

 

Thomas Ashbourne Craft Spirits

To promote Neil Patrick Harris’ new Espresso Martini, we were asked to showcase how you can enjoy a bar quality craft cocktail in the comfort of your own home.

 

ASH by Ashley Benson

We used projections as a way to transport the viewers to these locations when travel was deemed impossible. We also built and designed the website. 

Website: ASH by Ashley Benson Photography: Frankie Batista

 

Cricut

Cricut approached us to help them bring this Mother’s Day video to life. The goal was to showcase how simple it is to create amazing projects with this nifty little machine. This was one of Cricut’s highest performing videos of that year.

We also helped them capture videos of their partnership with the “Queen of Crafting,” Zooey Deschanel.

 

VENN Brand Spots

Establishing a connection with the video game community can be tricky, so we created these brand spots to show them we also understand the highs and low of gaming. We used VENN’s cast members and shot these on a shoe string budget.

 

LA Golf

LA Golf, one of the premiere brands in the golf industry, revolutionized the market space with the use of carbon fiber in their shafts and putter heads. To announce their new golf balls, we set out to showcase the tireless years of testing from the POV of the ball itself.

 

The AutoInn

I believe there’s a story to be told with every brand. We put this video together for Auto Inn with a minimum budget.

 

Privé Revaux

Privé Revau is an affordable yet highly fashionable eyewear company. We shot these capsule videos to promote co-founders Jamie Foxx and Hailee Steinfeld. 

 

Merryfeild

Merryfeild enlisted co-founder Zooey Deschanel to help explain the simplicity of living a healthy life on a budget. Earning cash rewards on “good for you” groceries is as easy as scanning your receipts.

 

Purewave

The sport recovery industry tends to feature aspirational athletic figures in their commercials, but the fact of the matter is massage therapy isn’t only for elite athletes. For this manifesto, we targeted a more inclusive “true to life” demographic that can benefit from massage therapy. 

 

ARCO: Alfredo

There was no budget and the agency thought it wasn’t worth it’s time and effort, so I decided to take my camera and a small crew of creatives to tell this inspiring story.

Recognitions: AdWeek Creativity - Editor's Pick Ads of the World