Hanna
How we made a gasoline company relatable.
Into the engine
In the latest integrated campaign, we follow the adventures of ARCO's spokes-doll “Hanna” as she explores just how ARCO’s TOP TIER gas helps people’s engines. The campaign brings the benefits of TOP TIER gas to life in a fun and interesting way while still being informative. A coordinated launch of TV, OOH, Social and Radio was implemented to maximize audience awareness.
Social
OOH
Radio
Adventures of Hanna
Knowing that gasoline is a product that is hard to relate to, we introduced our very own "Dashboard Hula spokes-doll" Hanna. The campaign has proven very successful as people find her more relatable and adore her personality.
As the new face of ARCO, Hanna was used in social campaigns and other efforts.
Driver Safety Print Ad.
Dodger Giveaway night Hanna Mask
