ampm
How we revamped a 20yr tagline to attract hungry millennials.
This video is about Untitled Project
Toomgis
We brought to life ampm’s long running tagline, Too Much Good Stuff, by creating a friendly food giant made of literally too much good stuff. The name Toomgis is derived from the acronym of the tagline.
This video is about Untitled Project
This video is about Untitled Project
This video is about Untitled Project
This video is about Untitled Project
This video is about Untitled Project
This video is about Untitled Project
To better reach millennials we created a series of social posts.
Toomgis was such a success that people started dressing up as him.
Take Toomgis to the ball game~
ampm made Toomgis gummy candy.
Handmade Toomgis dolls from Etsy here.
