ampm
How we revamped a 20yr tagline to attract hungry millennials.
Toomgis
We brought to life ampm’s long running tagline, Too Much Good Stuff, by creating a friendly food giant made of literally too much good stuff. The name Toomgis is derived from the acronym of the tagline.
To better reach millennials we created a series of social posts.
Toomgis was such a success that people started dressing up as him.
Take Toomgis to the ball game~
ampm made Toomgis gummy candy.
Handmade Toomgis dolls from Etsy here.
