How we made Pepsi Max the fastest growing cola.

Pepsi Max struggled to find its place among soft drinks due to its confusing name and a lack of awareness surrounding its zero calorie chops.

To drive awareness, we reignited the cola wars and created an integrated campaign.

Snoop Dogg Partnership

We enlisted Snoop Dogg to give us an edge in the battle of in-store displays..

With the swagger of Snoop we had created additional digital content.

iPad ad to the Max.

We knew we had to go above and beyond for our Ipad ad, so we created an interactive spot that pushed web design to its limit. Named the #1 Most Innovative Tablet Campaign by Business Insider.

NFL partnership

As the official sponsor of the NFL we created a series of NFL themed ads.

Diner 2.0

We were asked by Pepsi to reprise one of their classic ads. As a result of our efforts, we were able to help make Pepsi Max the fastest growing cola that year.