How we grew the audience of a video game network.

Video Game Entertainment News Network

Venn, a gaming-focused network, faced challenges in growing its audience base amidst the global pandemic. As the chosen agency, we embarked on a mission to forge a deeper connection with the gaming community through innovative content and strategic creativity. Our first step involved creating brand videos to establish their new positioning.

Content Strategy

To drive growth, we pivoted their content strategy from show promos to gaming-focused content. The results were immediate, with a surge in followers and engagement.

Cyberpunk Giveaway

Capitalizing on the highly anticipated release of Cyberpunk 2077, we recreated a famous cutscene from the game to promote an enticing contest. The outcome exceeded expectations.

Fostering a Culture of Creativity

Building upon our success, we collaborated closely with Venn's in-house production staff, empowering them to create content driven by their passions. This transformative approach not only resulted in a diverse range of content but also sparked a morale shift, allowing teams to harness their creativity and move from being production artists to being recognized contributors.

TikTok

Recognizing the lack of gaming-focused content on TikTok, we emerged as one the leading channel, achieving tremendous success. Our accomplishments were further acknowledged when we received an invitation to become the official streaming partner of E3.

Numbers

Our efforts resonated strongly with both core and mainstream audiences, resulting in high levels of engagement that spoke volumes about our impact