Modern Warfare 2

 How we inspired the biggest video game to help veterans.

 
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1 Kill = 1 Donation

To launch Modern Warfare 2, Activision asked for a campaign that would reach beyond traditional gamers and introduce Call of Duty to the mainstream. We asked, what if playing a violent shooter game could do good in the real world?

This work won the Activison business and led to the creation of the Call of Duty Endowment, a non-profit helping veterans find jobs.

Launch Video

Teaser spot

Wild Postings

The website hosted testimonials and swag that could be purchased.

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Send friends a grenade on Facebook.

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