Mapathy

How we cured a condition for gamers.

After months of playing the same maps, gamers tend to get bored. To keep them engaged developers create new map packs as additional content (DLCs). We promoted the new maps by launching a digital campaign that we called Mapathy.

Gamers are greeted with bulletins hidden in the most obscure locations of the original maps with an url to the Mapathy website.

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Mapathy.com housed the “PSA” video along with a self diagnosis quiz to find out the severity of their condition.

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